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Interior Renovations for Marcus Theater
Interior Renovations for Marcus Theater

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Project Data

Building Area: Existing

Construction Type: IIB

Use: A – Assembly

Construction Value: $ / Not Disclosed

VERVE Project #: 16119/16120

Marcus Theatre Cedar Rapids

Cedar Rapids, Iowa

Services & Project Description

VERVE Design Studio is responsible for the interior renovations of the Marcus theater lobby and DreamLounger seat upgrades in Cedar Rapids, Iowa.

Included in the lobby renovation was an upscale Take 5 Lounge; a fully redesigned refreshment/concession area; new ticketing stations (including self-serve ticketing kiosks): a Zaffiro’s Express, which is a pizza concept that new to the former Wehrenberg markets; self serve beverage locations; new LED chandeliers in the main and secondary lobbies; and updated, sophisticated finishes such as carpeting, porcelain tile and wallcoverings.

Interior Renovations for Marcus Theater
Interior Renovations for Marcus Theater
Interior Renovations for Marcus Theater
Renovations for Marcus Theater

Over the past 20 years Wehrenberg Theatres has developed a working partnership with VERVE based on mutual trust. In addition to the professional architecture services they have provided for our theater construction projects, they are now supporting us in our efforts to market and lease vacancies in one of our retail centers. It has been our recent experience in using VERVE for as-built verification, preliminary code and zoning analysis, preliminary space planning, bit documents and lease exhibits preparation that they provide an invaluable service in successfully marketing our available retail space.

VERVE develops documentation and brings professionalism to the lease negotiations that are critical in setting our locations apart from the other available properties in the market. Their quick grasp and understanding of a potential tenant’s business model and space needs, allows them to prepare quick and accurate space plans assisting in visualizing the future tenant build out.

- John Mitchell, General Counsel